Vertical and Local Search Sites

Why you need ContactAtOnce!™

You want to compete in the fastest growing segments of online advertising where advertisers want "leads" not "clicks"
You need to deliver more leads and better leads than you are delivering today
Your Click-to-call and Pay-per-call results have been underwhelming to-date
You want to exert control over interactions between site visitors and advertisers brokered via your website
You need to innovate to continue attracting Web-savvy demographic to your site

The benefits of presence-enabling ads and listings with ContactAtOnce!™ are clear and proven.

Generate meaningful new revenues
Drive more leads to advertisers by streamlining the conversion of clicks into leads
Improve and consolidate lead tracking across all channels
Enhance your brand image with the Web-savvy demographic

Clicks are great for eCommerce advertisers, but up to 90% of all online buying activity is ultimately transacted offline. So it’s leads, not clicks, that make the world go ‘round.

For local advertisers selling services or big-ticket products, as well as national advertisers seeking to drive local transactions, converting clicks into leads from a landing page or web site has proven to be a challenge.

The opportunity is to eliminate extra conversion steps by making it possible for interested site visitors to immediately and interactively engage advertisers directly from the ad. With ContactAtOnce!™ , vertical and local search site providers can create valuable and differentiated premium inventory by doing just that

Presence-aware ads represent a more powerful concept than Pay-per-call (PPCall) and other first-generation offerings:

Real-time presence monitoring provides an important variable to consider in placement algorithms because unanswered leads represent lost revenue opportunities
Visual presence indicators within the ads themselves stimulate higher response rates
Multiple (tracked) response channels including phone, IM/chat and live video, appeal more broadly across demographic groups versus phone-only
Controls that automatically turn campaigns on or off based on an advertisers’ presence, or availability, are valued by SME advertisers because they are convenient and they add an additional barrier to click/lead fraud.

Read more about ContactAtOnce!™ features in the product section.

Want to learn more? Contact Us